In the early 1940s, Willy Breitling was already dreaming of a time after the war, when utility would give way to unbridled optimism. He began designing a chronograph that would be functional but also undeniably elegant and infinitely wearable—in his words, “the unmistakable stamp of impeccable taste.” He called this new line the Premier. To […]
The 1960s was a decade of experimentation, fun, freedom and energy. Whether cruising on a motorcycle or revving up a sportscar, living life at full speed was the order of the day. Willy Breitling felt this change of pace and set out to design an unconventional chronograph that would capture the verve of era. He […]
The 1960s was a decade of experimentation, fun, freedom and energy. Whether cruising on a motorcycle or revving up a sportscar, living life at full speed was the order of the day. Willy Breitling felt this change of pace and set out to design an unconventional chronograph that would capture the verve of era. He […]
The 1960s was a decade of experimentation, fun, freedom and energy. Whether cruising on a motorcycle or revving up a sportscar, living life at full speed was the order of the day. Willy Breitling felt this change of pace and set out to design an unconventional chronograph that would capture the verve of era. He […]
The 1960s was a decade of experimentation, fun, freedom and energy. Whether cruising on a motorcycle or revving up a sportscar, living life at full speed was the order of the day. Willy Breitling felt this change of pace and set out to design an unconventional chronograph that would capture the verve of era. He […]
