AVANT-GARDE. IMMEDIATE. CONFIDENT.
There are moments when we want now to last forever. At other times, soon can’t come fast enough.
The SOONOW timepiece by HYT has the answer. Its intriguing and captivating presentation of time’s
flow is a constant reminder that every second counts. Because these moments are what add together
to equal lives – ours.

A watch with a mechanism capable of defying gravity is indisputably authentic in its drive for
individuality. The design language of SOONOW is committed to using three-dimensionality and
thought-provoking detail to add new perspectives to watchmaking – and time-telling. In its entirety, this
watch is a celebration of the uniqueness that has come to define true luxury.

Since time lends itself to being contemplated from different individual viewpoints, HYT is determined
its timepieces should do the same. Sitting fluidly on the wrist, the two SOONOW 25-strong limited
editions adopt an architectural approach to depicting the passage of time with a droplet domed shape,
sinuous lines and multi-layered, transparent structure.